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Executive

CEO

Rob Kerr

Dr Rob Kerr joined the AFLUA as CEO in March 2020. Rob brings with him significant experience in both the AFL industry and Corporate consulting world, where his work focused on Leadership and Organisational Development. Having played AFL football and been an Assistant Coach to Kevin Sheedy at Essendon, Rob’s sports administration career began when in 1999, he was appointed Executive Director of Player Development by the AFL Players’ Association. In that role, he established a world class
athlete support program, a first in Australia. In 2000, he was promoted to CEO of the AFLPA. As CEO, he negotiated two Player Wage agreements and the 2003-2008 AFL Players Collective Bargaining Agreement. He also delivered a range of firsts in this period, including the Retirement Fund payments, Education and Training Grants and the AFL Indigenous Player Camp.

Stepping away from football, Rob worked with Harbour Future Leaders and Personnel Decisions International from 2005-2010, where he had the opportunity to work internationally with a range of Fortune 100 company leaders. In 2010, he returned to football as National Talent Manager for the Brisbane Lions, and in 2014, he was appointed General Manager, Football, by the Essendon Football Club. As GM, he restructured the football department and contributed strongly to the Club’s efforts to rebuild respect within the industry following the 2012 supplements saga.

In 2017, Rob left Essendon and became General Manager, APAC, for the global Sports IT business, Edge10, where he rebuilt the consultancy capability of the APAC division. He was also Co-Founder and a Coaching Consultant with BKD Executive Leaders.

Rob was awarded a PhD from the University of Sydney, where he specialised in Psychology and Human Performance. As a performance psychologist, he has worked with many elite Australian teams, athletes and coaches. Rob also possesses a Graduate Diploma in Labour Relations Law from the University of Melbourne.