Our Team

Dr Rob Kerr joined the AFLUA as CEO in March 2020. Rob brings with him significant experience in both the AFL industry and Corporate consulting world, where his work focused on Leadership and Organisational Development. Having played AFL football and been an Assistant Coach to Kevin Sheedy at Essendon, Rob’s sports administration career began when in 1999, he was appointed Executive Director of Player Development by the AFL Players’ Association.

Field umpire Chris Donlon has been reappointed President of the AFLUA for 2024. Chris has umpired 403 AFL matches, including 19 finals and the 2011 AFL Grand Final, and was the recipient of the Ian Coates medallion in 2006 and shared the Umpire of the Year (Bishop Shield) accolade with Matt Stevic in 2017. Away from umpiring, Chris works with professional leaders and teams as a conflict and drama coach, and has decades of management consulting, leadership, project management, and professional sports experience.

Field umpire Andrew Stephens returns for his second year on the Executive Committee. Andrew began his career in Brisbane in 2014, moving to Melbourne in 2015 before returning to Brisbane in 2022. He has umpired 204 AFL matches, including seven finals. Andrew was the recipient of the Most

Boundary umpire Josh Furman joins the Executive Committee in 2024. Josh umpired his first AFL match in Round 1, 2019, and in 2023 umpired his 100th AFL Match. He umpired the 2018 AFLW Grand Final and received the Bill Sutton Medallion for Most Promising Boundary Umpire in 2020.

Boundary umpire Anthony Laughton joins the Executive Committee for the first time as the AFLW’s Executive Representative. He commenced his career in the AFLW in 2019 and has umpired 29 AFLW matches. Outside of umpiring, Anthony has experience in Journalism and

Peter joined the AFLUA office in 2016 in a newly-created position of Marketing and Communications Coordinator. A former AFL goal umpire, Peter has an extensive understanding of umpiring and football issues. He held the position of Executive Officer with the Victorian Football Umpires’ Association (VFUA) from 1993 to 2020, and has worked in various local leagues in Melbourne.